C.Wall _ Marketing Blog

  8/17/2020 MKT 229 8-1 Blog: Marketing Caleb Wall There is so much more to learn about Marketing than I initially anticipated! And a better understanding of Integrated Marketing Campaigns certainly adds another level. My advice, take the time to delve further into Integrated Marketing. But keep in mind more than just marketing. The American Marketing Association’s ethical standards are a must to become familiar with it. It has, unfortunately, been too common to come across unethical practices in marketing. These include misleading advertising, making false claims, or concealing negative aspects of the product that should be disclosed to the public. It needs to be a marketer’s intention to “do no harm”, “foster trust”, and “embrace ethical values” (AMA, 2019).  The ethical values of the American Marketing Association are Honesty, Responsibility, Fairness, Respect, Transparency, and Citizenship. In my opinion, Honesty is one of the most important to observe.  Strive to be ...

C. Wall 08/05/2020 MKT 265 _ 6-2: Marketing Perspective * https://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/ So, as a recap, it turns out a relatively average individual has potential to generate substantial income by influencing others to purchase various brands &/or products. If you have enough followers, companies will pay good money to have that individual talk about, or showcase their brand/product. ...Sounds like a great gig!  What do I notice about this type of marketing? It seems easy...but also valuable. I don’t know if I want to get stuck with the mindset that it is easy, though, because for an individual to obtain the number of followers necessary to be able to “influence”, well...that takes a lot of time and effort. So congratulations to those that saw an opportunity, and are running with it. I call it valuable, though, because it makes sense… Companies have the opportunity to engage with potential consumers on the consumer’s...