C.Wall _ Marketing Blog

C. Wall 08/05/2020 MKT 265 _ 6-2: Marketing Perspective * https://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/ So, as a recap, it turns out a relatively average individual has potential to generate substantial income by influencing others to purchase various brands &/or products. If you have enough followers, companies will pay good money to have that individual talk about, or showcase their brand/product. ...Sounds like a great gig!  What do I notice about this type of marketing? It seems easy...but also valuable. I don’t know if I want to get stuck with the mindset that it is easy, though, because for an individual to obtain the number of followers necessary to be able to “influence”, well...that takes a lot of time and effort. So congratulations to those that saw an opportunity, and are running with it. I call it valuable, though, because it makes sense… Companies have the opportunity to engage with potential consumers on the consumer’s...

So, once upon a time, there was a boy who left his stuffed tiger...his best friend, at the Tampa International Airport... Fortunately, there was a hero on shift that day who made sure that tiger was kept safe for when the boy could be reunited with him. Not only that, the tiger got to experience a bit of his own adventure while waiting. Tampa International Airport, through their operations manager, exhibited some of their company culture that day, but also managed to send an inviting message to all their audience: " You are valued here ." From the sounds of it, Tampa regularly attempts to provide their visitors with a positive experience. Anything that will break up the mundane routine when passing through airports is appreciated, but making the experience personal is long lasting. In this case, a child losing their favorite stuffed animal is potentially devastating. The operations manager obviously recognized that, but also kept in mind the imaginations of children. Comb...

07/13/2020 Caleb Wall SNHU MKT 229 3-1 Blog: Marketing Campaigns & SMART Goals Whether an individual or a business, goals go hand-in-hand with success. Goals are desired outcomes, and are most effective when they are specific. “Having goals is like having a map. You know where you are heading, and this gives you zest, motivation, (and) more energy...” (Sasson, n.d.).  But, how to achieve one’s goals? This is where a strategy comes into play. Forbes.com tells us “a strategy is the approach you take to achieve a goal” (Belicove, 2020). For example, if a company wants to sell more of their products than their competitors ( goal ), then they will need to make their products readily available to buyers ( strategy ). A goal is the end result you seek, while a strategy is the plan to get there.  Still, though, a general plan is not enough. You will have to determine specific actions that will need to take place in order for the strategy to proceed… Those action...

C.Wall 07/01/2020 Branding: A Day in the Life What sites and/or applications do you visit most often? I am the Sales & Marketing Manager for the company I currently work for, and am directly responsible for our Vehicle Sales. I oversee the sales transactions, and also all of our advertising efforts. In the past, there have been numerous avenues we have pursued in order to advertise our pickups, but in recent times, our budget has been substantially reduced. So these days are very basic and routine in comparison. Foremost, we utilize our website (www.silveradoautosales.com). Our host for the website provides numerous services which promote sales leads, and also provide us with options of creating ads through various avenues (such as CarGurus.com, or CarsforSale.com). Though word-of-mouth over the years has helped drive a substantial amount of viewership to our website also. Through our website, we can respond to text and email inquiries, as well as accept or dec...